Maggie's Organics is giving 10% of sales to The Center for Biological Diversity. When you purchase a pair of Biodiversity Footie socks, proceeds go to help endangered species. They work to secure a future for all species, great and small, hovering on the brink of extinction.
In today's world, the term 'fair trade' appears in many places and seems to mean different things to different people. At Maggie's here are a few ways they are "fair trade"
"We work directly with organic cotton and organic wool farmers. Guaranteeing them a stable price, and our customers a consistently high quality. We establish a long term relationship with our producers.
We process and hold the organic cotton and organic wool used in all of our socks. We finance our own dyeing at US dye facilities. All of this allows our US knitters, who make each pair of our socks, to purchase organic yarn in small amounts against our POs. This helps their cash flow immensely. Assisting in the financial needs of our knitters and keeping jobs in the USA is what we call Real Fair Trade. We contract directly with our farmers, and pay them a deposit several months before harvest. This deposit covers the cost of their seeds and planting costs, and it means that we share the risk with them if the crop fails. Sharing risks with cooperative farmers is what we call Real Fair Trade."